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Listening

A Lesson on Social Media Listening from Apple and Taylor Swift
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This week, social media erupted with news of Apple making a policy reversal for Apple Music, their soon-to-be released music service which allows subscribers to stream music for $10 a month or all users to download songs for individual sale. The case highlights the value of social listening in campaign management.

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Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber
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Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it’s like a nauseating sickness that’s begging to be cured. When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity […]

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10 Ways Social Listening Can Help Your Business
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Looking for a competitive edge or ways to improve your customer service? You might be surprised to learn what social listening can do for your business. 

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CMO of the Week: Evan Greene, the GRAMMY Awards and Lessons on Listening
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As you’re reading this article, Evan Greene is enjoying what he might call the post-season. If he were still with the GRAMMYs — Greene will be exercising his talents at Disney as of several weeks ago — he’d likely already be plotting his company’s next awards season push. As the CMO, Greene was tasked with the tall order of […]

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Stop Drowning in Digital Data: Social Listening for Campaign Measurement
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This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement. This webinar was sponsored by Brandwatch and featured panelists from Brandwatch, Sony Electronics, and Visa. We discussed why, and most importantly what, you should measure for […]

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How Social Listening Is the New (and Improved) Focus Group
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How Social Listening Is the New (and Improved) Focus Group March 04, 2015 Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using […]

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Barack Obama, Cuddles and Putin: G20 Social Listening
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With content and commentary created on a 24-hour basis, there’s no such thing as a one-off, standalone story anymore.

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A Guide to Social Media Listening Tools
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Why Listen At All?If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what’s being said and where it’s being said. Analyzing data from social listening will help you to understand your audience better […]

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