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The line between subdomain leasing and alternative revenue strategy
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How search engines handle subdomain leasing may carry implications for all businesses. Please visit Search Engine Land for the full article.

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PPC and machine learning: Where do we draw the line on automation?
feeds.searchengineland.com

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. Please visit Search Engine Land for the full article.

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Better Analyst Briefings: Here’s the Bottom Line
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When presenting to analysts there’s strong temptation to start with slides that are “all about you”—specifically meaning content on how and why your company is better than competitors. In fact, most analyst presentations muddle through company messages before they get to the crux of the presentation, or the real reason you wanted to have the […]

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Google Mobile Search Draws Line in the Sand
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Google Mobile Search Draws Line in the Sand March 22, 2015 it’s no surprise that marketers are all a-buzz about the announcement by Google on February 26th that provided two pieces of information inconsistent with previous Google index updates. First, this next algorithm update is focused exclusively on mobile search results. Secondly, Google communicated a […]

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Soft Metrics That Have A Significant Effect On Your Bottom Line
www.business2community.com

Marketing analytics and associated strategic decisions are multi-layered, and the various data elements you track, compile, report upon, and ultimately learn from need to reflect this fact. Naturally, the raw numbers are particularly important to …

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EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?
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As it turns out, most humans don’t like being yelled at or interrupted, which is why the vast majority of us skip or tune out marketing messages that are loud, interruptive, or irrelevant. Here are my top five tips for building your business and your brand with social media and 1:1 engagement.

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Hacking The Bottom Line
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 Where is your data, and how quickly can you safely reach it? These questions are top of mind now that cloud and mobile apps like Dropbox, Google Apps, iCloud and mobile banking apps pervade our everyday lives at home and at work. By 2020, there will be an estimated 6.5 connected devices per person. And […]

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Aimia Ups Its Customer Analytics Line With New Partnership
www.cmswire.com

Looking to strengthen its analytics capabilities, Aimia today announced it will invest in Fractal Analytics as part of a "long-term partnership." The Montreal, Quebec-based loyalty management company said it hopes to augment its 4,300-person workforce …

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