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Lead

4 Steps to Better Lead Generation Strategy | Digital Maturity
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Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a […]

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4 Ways to Optimize the Middle of the Funnel | Lead Management
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The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale […]

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Video: Will Hanke on teaching SEO and lead generation
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Sit down in this St. Louis super market and watch Will and I chat about SEO. Please visit Search Engine Land for the full article.

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An Introduction to Google Search Ads Lead Forms
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In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers.  In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or laptop computer. Continue reading…

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Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
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Page and Brin will remain as board members. Please visit Search Engine Land for the full article.

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These 5 Vendors Lead in Transactional Content Services
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Enterprise Content Management isn’t what it used to be. Well-established vendors have expanded their core competence.  So much so, in fact, that earlier this month Forrester released a brand new Wave around it. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Facebook’s Streamlining the Customer Data Gathering Process With Lead Ads
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Facebook has announced a new ad option called ‘Lead Ads’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.

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Using LinkedIn for Lead Generation in 2015 [INFOGRAPHIC]
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With over 350m professional users, the huge potential within LinkedIn is clear. However, what isn’t as clear is understanding how you can use it to generate new leads for your business. We’ve developed an infographic below that will help you understand the power of LinkedIn in 2015 and provides you with some advice on how to use it for your business.

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