You already have your resume in a PDF and have found all the right websites for job listings. But just as important as these things is having your profiles on the major social networks updated and optimized for a potential job search. For some jobs, employers may even ask for links to your profiles in […]
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak).
Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. This post outlines some of the key elements of a landing page and how to maximise your pages, fit […]
Landing pages are important. Your landing page, according to Google, affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your […]
Measuring the ROI of your landing pages can help you understand visitors behavior, and convert as many customers as possible.
The United States (and much of the rest of the world) is a mobile country when it comes to the internet. Every day, more people are doing a good chunk of their online surfing through their mobile devices to the point that it's becoming a primary …
As people become more adept at using the Internet, they’ve also become more cautious. With so many different scams and hackers out there, Internet users need to be more careful about what they share online. That being said, if prospects don’t trust you with their name and contact information, you’ll have a very difficult time […]
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates. read more