Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching. Please visit Search Engine Land for the full article.
Forming a Keyword Research Strategy for Content Marketing February 20, 2015 Content marketing can only be effective if the right keywords are chosen for your website or blog. In this post, we will discuss how to implement a keyword research strategy with content marketing in mind. This way, you can choose the different keywords types […]
Bundling keywords is an old technique. There is the wrong way to do it that most people still hold onto from the dark ages of SEO. Learn how to do it the right way.
There has been much speculation recently over the use of guest publications to boost link profile and also increase rankings within the SERPs. Many people think that Google will start to target guest posts and penalize websites, I don’t think this is true at all! Let’s face it, guest posting is one of the oldest […]
Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well. The updates rolled out last week make it highly visual and more powerful, with a definite mobile focus. read […]
These new features bring the Keyword Planner out of the desktop world, to help you connect with the right people, at the right time, in the right place. The new mobile, location and trending data paired with these super-useful visualizations are certainly a step in the right direction and should help marketers realize the benefits […]
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. read more