Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. The post Optimize for voice search by keeping it short and to the point appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains and everything else that runs on petroleum? “Peak oil” today… Please visit Search Engine […]
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that… Please visit Search Engine Land for the full […]
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to. The post Keeping an eye (or three) on your AdWords competitors appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Email marketing continues to play a major role in digital marketing even as new online marketing tools and multiple channels (mobile being the prime one) continue to make themselves available. However, with the marketing environment becoming more …
When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your […]
Is your marketing making promises that you can’t keep? As we strive to stand out in the ever increasing noise of the online world, sometimes, marketers are falling victim to over-promising as a means to stand out. But breaking a promise can do a lot more harm than good. In a new podcast, Pam Moore […]
Protecting customer data is a complex topic, and many organizations are struggling to keep up. Even with money available in the budget, it can be hard to identify the highest advantage, lowest impact changes — yet, with the the pressure to do so increases on a daily basis. Continue reading… Follow us on Twitter Get […]