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Journeys

Asian SME cloud journeys derailed by migration, legacy IT issues | Digital …
www.digitalnewsasia.com

Last October, Salesforce launched its first-ever cloud-based analytics platform, Wave Analytics Cloud, which it claims would allow enterprises to deploy sales, service and marketing analytics, or build custom mobile analytics apps, by using any data …

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Customer Journeys Trump the Traditional Sales Cycle
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To connect authentically to what customers need and want, customer journeys trump the traditional sales cycle. The sales cycle has been an inside-out process, tied primarily to sales goals and operations. The customer lifecycle with a company comprises an ongoing journey before, during and after individual sales events. Sales and marketing teams need to be […]

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This Week: How to Create Social, Contextual Customer Journeys
www.cmswire.com

Designing Customer Experiences Mapping the customer journey is challenging at the best of times, but if you create a contextual, social, and cross channel experience, you are well on your way. What Drives the Social Enterprise? How do you move your organization into the future? Maybe your company’s DNA is missing the social sequence, or […]

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