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Journey

One Reason Personalization Fails? Customer Journey Mismanagement
www.cmswire.com

Late last year, Gartner came out with a somewhat surprising prediction. Analysts said that within the next five years, a full 80% of marketers will drop their personalization efforts. After years of buzz hyping personalization as the key to building meaningful connections with customers, the fact that four out Continue reading…

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Start Your Digital Workplace Journey With Small Steps
www.cmswire.com

The phrase “digital workplace” has become so common in the modern business environment that we may not fully understand the actual concept or how to achieve it. This level of confusion has led many to write it off as just another buzzword. Continue reading…

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The consumer decision journey will drive paid search in 2020
feeds.searchengineland.com

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Please visit Search Engine Land for the full article.

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From Discovery to Action: How Do You Operationalize Customer Journey Maps?
www.cmswire.com

Journey mapping is no longer a new practice. For years, companies have been rolling out mapping initiatives — some sophisticated and data-driven, others no more complicated than some sketches on a whiteboard. Continue reading…

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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
www.cmswire.com

Marketing has a problem. If we’re being honest, marketing has had a problem for a long time; namely, as the business world has trumpeted the rise of (cliché alert) “customer obsession” and the “empowered consumer,” marketing’s role in “delivering a superior customer experience” is woefully unclear. Continue reading…

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Get Big Picture Customer Experience Insights With Customer Journey Analytics
www.cmswire.com

Understanding and enhancing customer experiences (CX) is a priority for consumer-facing brands. The challenge, however, is customer journeys aren’t linear: they span many channels, devices and organizational boundaries and may take place over days, or even weeks. Continue reading…

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Customer Journey Orchestration Isn’t Just for B2C Anymore
www.cmswire.com

Customer journey management and orchestration started as a strictly B2C operation. Individual consumers tend to make their purchasing decisions independently, with little need or inclination to speak with a salesperson. Given this lack of direct interaction, the customer journey is often a black box for most B2C companies. Continue reading…

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How a CCMS Can Unify Your Content Strategy and Smooth the Customer Journey
www.cmswire.com

Technical content has become an integral part of the B2B buying process. No longer just post-sale material, today’s buyers are searching for tutorials and technical details long before they even talk to a sales person. Continue reading…

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