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The numbers don't lie: It's time for Chase Utley to retire
www.phillyvoice.com

A poll conducted by Emory Sports Marketing Analytics ranked Dallas Cowboys fans first in loyalty and support in 2015, while the Eagles finished 11th. In other words, don't send your kid to Emory University, where alcohol consumption has gotten totally …

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For US soccer wages, it's still a man's game
www.cnbc.com

Carli Lloyd took a turn in the international spotlight Sunday, scoring three goals from all over the field as the U.S. women's soccer team routed Japan 5-2 in the World Cup final. More than 25 million people watched the contest, making it the most …

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It's time we stopped calling Millennials "dumb" about data privacy
nakedsecurity.sophos.com

Millennials are also fighting back against brands that over-market to them in concrete ways, like blocking phone numbers, unsubscribing from email lists, or uninstalling apps that spam them with push notifications, according to the marketing analytics …

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For US soccer wages, it's still a man's game
www.cnbc.com

Carli Lloyd took a turn in the international spotlight Sunday, scoring three goals from all over the field as the U.S. women's soccer team routed Japan 5-2 in the World Cup final. More than 25 million people watched the contest, making it the most …

9
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A or B? It's Time to Find the Perfect Test for your Site
www.business2community.com

Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you've painstakingly gutted and refitted your entire kitchen, it won't be long before you realise there are new elements that have …

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It's the C-Suite's Turn: New Studies Show CEOs Need to Get Into Data-Driven …
www.business2community.com

Conference Room When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more …

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Marketing Mix Modeling and why it's well worth your time
pitchonnet.com

It is a domain in Marketing Analytics that uses predictive modeling to measure the effect of different marketing factors (like price, distribution, advertising, consumer and trade promotions, and new product/variant introductions) by estimating the …

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It's the Final Four of #ChiTechMadness! Voting Now Open
chicagoinno.streetwise.co

… textbooks for days at a time. (Chicago Inno Profile on Packback); Spring Rewards: a customer loyalty and marketing analytics platform that connects to the credit or debit card that customers already use every day. (Chicago Inno Profile on Spring …

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