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Investments

CMOs Share Ways to Save Money as Martech Investments Decline
www.cmswire.com

Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020  (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014. Continue reading…

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Questions every marketer should ask of their big data investments | The Drum
www.thedrum.com

Academic analytics are not the same as marketing analytics, and data scientists hired straight from graduate school often only have experience in research-based work. They may end up implementing innovative analytics that aren't practical in a …

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Marketing tech remains hot: $3B in Q1 deals, including 85 investments and 35 …
venturebeat.com

At VB Insight, we're tracking a list of 2,100 companies, 2,400 executives and investors, and a continually growing total of 3,200 funding events, including $45.2 billion raised last year, all thanks to VB Profiles. And the category just keeps getting …

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Marketing Analytics' Business Value Expected to Increase B2B Investments
www.komarketingassociates.com

According to survey results from ON24, a webinar marketing solution provider, B2B marketers are planning to increase their marketing analytics investments in 2015 as a result of the business value it's been driving. The data shows that 87 percent of …

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Data-Related Investments Yielding Speedy ROI for Marketers
www.komarketingassociates.com

Schulze and Varshneya reviewed the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey, which included responses from 500 marketing professionals. They found that 54 percent of people claim that a lack of systems …

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TapClicks Total Capital Investments Now Exceed $6 Million
www.prweb.com

TapClicks delivers digital marketing analytics, campaign performance dashboards and on-demand reporting through its TapAnalytics business unit, and provides digital classifieds and merchandising solutions in the automotive space with TapClassifieds.

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Make Quota Next Year by Making These Investments Now
feedproxy.google.com

Like our sales world, marketing has seen widespread change over the last decade. Inbound marketing tactics like blogs, whitepapers, and webinars cropped up to support outbound tactics like ads and email blasts. It’s easy to see why:According to Search Engine Journal, inbound leads cost 60% less than outbound leadsThe Content Marketing Institute reports that 8 out […]

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Reaching the Pot of Gold: How Investments in Analytics Are Paying …
www.ayantek.com

Perhaps most importantly, marketing analytics tools pay back $10.66 for every dollar invested. Investments in data access, which is a significant hurdle for many companies, yields results. A 10% increase in data accessibility …

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