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Investment

Reusse: Fans' investment in Vikings outkicks on-field success
www.startribune.com

Emory's Goizueta Business School has a marketing analytics center that includes studies of important sports entities. This month Emory Sports Analytics has offered two NFL studies: first, the “Fan Equity'' rankings, and this week the “Social Media …

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Former Microsoft exec to found digital marketing investment group
www.marketingdive.com

Mark Penn, an executive vice president at Microsoft, is leaving the company to found an investment group that will focus on technology-oriented marketing companies. The investment firm, Stagwell Group LLC, has raised $250 million with the capacity to …

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Google Ventures leads $15M investment in big data for farmers
venturebeat.com

Google Ventures is the leading investor in a $15 million round of funding for the Farmers Business Network, a company that is using big data to show farms large and small how to make the most of their business. Farmers Business Network is the …

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Maximize Your SharePoint Investment with E-Signatures
www.cmswire.com

You’ll be paperless. Or will you? It’s a promise many enterprises make to themselves.  Why? Because paper kinda slows you down: HR, your customers, your vendors, compliance, engineering specks. All experience setbacks when glued to paper processes. “In business there is a big problem, and that problem is the paper problem,” Rahim Kaba, director of product […]

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A Degree in Social Media: Well Worth the Investment
feedproxy.google.com

It’s uncommon to find people in the modern world who don’t have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there’s a major […]

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Study: Data Analytics Investment Expected To Rise In 2015
www.demandgenreport.com

The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing analytics spend in …

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Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
feedproxy.google.com

Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled in your blank with something like WordPress, Hootsuite, Buffer, or HubSpot, you might be making the classic mistake of confusing tools with solutions.

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App marketer Localytics has a new weapon to stop 'churn': a $35M investment
venturebeat.com

Based on the idea that past is prologue, marketing tool vendors are mining past user data to discover more predictions about users' intentions. For mobile app marketing/analytics platform Localytics, that forecasting opportunity is right after a user …

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