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Inventory

Where Google got more inventory to show Responsive Search Ads ads may surprise you
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RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports. Please visit Search Engine Land for the full article.

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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
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A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Shopping Campaigns get inventory feeds, search query reports at product level
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New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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When should advertisers consider pausing Google Local Inventory Ads?
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Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local… Please visit Search Engine Land for the full article.

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Google testing new look for local inventory ads in place of local pack
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The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Pull live inventory data from your product database and place it in your search ad copy
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Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine… Please visit Search […]

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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
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Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google local ad inventory, PPC profits & rankings drop
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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