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Yelp introduces ‘Connect’ and new Waitlist features for restaurants
feeds.searchengineland.com

Connect is a publishing tool not unlike Google Posts, but with differences. Please visit Search Engine Land for the full article.

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Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
feeds.searchengineland.com

The new feature addresses many of VLOOKUP’s limitations. Please visit Search Engine Land for the full article.

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Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance
feedproxy.google.com

Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re […]

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Facebook Introduces New “Floating” Video Player, Continues Push on Video Content
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Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.

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Facebook Introduces New Video Metrics to Help Maximize Video Campaigns
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Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates. The move will be welcomed by marketers looking to get the most out of video content on the platform.

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Facebook Introduces Authorship to Help Readers Follow Content Creators
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In what may be seen as another effort to boost their new Instant Articles function, Facebook has announced the introduction of authorship on Facebook. Facebook’s Author Tag will enable publishers to “make it easy for Facebook readers to start following the author of an article they just read an enjoyed”.

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Kissmetrics Introduces Engage Conversion Solution
www.destinationcrm.com

Kissmetrics, a marketing analytics company, today launched Engage, a conversion optimization product. When used with Kissmetrics' flagship product, Analyze, Engage increases conversion rates by optimizing every Web site interaction based on behavioral …

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Twitter Introduces Autoplay Video and Changes to Video Ads
feedproxy.google.com

In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.  

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