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How to breathe fresh life into evergreen content (and get fresh traffic, too)
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John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article.

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Grow Your Business | 4 Ways To Tap Into The Customer Power
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Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible […]

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
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Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines. Please visit Search Engine Land for the full article.

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Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
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Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for the full article.

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In response to Google change, Yoast SEO will opt users into all snippet features by default
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The change comes with versions 12.2, coming October 1. Please visit Search Engine Land for the full article.

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Customers Can Tell When No Thought Goes Into Product Design
www.cmswire.com

Attention companies: We can tell when you don’t have a qualified customer experience (CX) or user experience (UX) practitioner working there. Continue reading…

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You can’t opt into or out of mobile-first indexing
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Google’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article.

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How to Bake Customer Success into Your Operations
www.cmswire.com

When the first software-as-a-service (SaaS) solutions debuted in the late 1990s, the nature of technology businesses fundamentally changed.  Before, software came with commitment. People paid dearly in time and money for on-premises systems that they could hardly imagine changing. With the rise of cloud-based solutions, all of this changed. Continue reading…

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