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Intent

Google’s John Mueller on intent research vs keyword research for 2020
feeds.searchengineland.com

Is Google all in on intent research versus keyword research for SEOs? Maybe not… Please visit Search Engine Land for the full article.

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SEOs must focus on intent research practices in 2020
feeds.searchengineland.com

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing. Please visit Search Engine Land for the full article.

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The Key Elements of a Successful Intent Data Strategy
www.cmswire.com

As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. Continue reading…

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‘Intent’ should be every marketer’s #1 obsession
feeds.searchengineland.com

We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article.

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DataSift's VEDO Intent launch to Advance Social Data Analytics Market
www.martechadvisor.com

DataSift, the big data analytics marketing tech firm, which helps harness human data in real-time, unveiled VEDO Intent – to use “machine learning” capabilities with its social and human data platform – for marketers to understand customer intent. The …

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Reach Your Maximum Potential With Intent Data
marketingland.com

The Data-Driven Art Of Digital Marketing · How Marketers Can Drive Seasonal Sales With Intent Data · Marketers, Is Your Data Scalable? Analytics Analytics & Marketing Column Channel: Analytics & Conversion How To Guides: Marketing Analytics …

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Sharing with Intent
feedproxy.google.com

Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise to distinguish your brand. In a world of viral cat videos and reposts, how do you find and share engaging content that reaches your main audience? I have a few thoughts on how to get […]

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Leveraging Search Intent Signals to Enhance Facebook Performance
feedproxy.google.com

Leveraging Search Intent Signals to Enhance Facebook Performance February 25, 2015 Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital […]

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