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Facebook Search – A Bigger Commercial Opportunity Than Instagram?
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Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there’s little doubt that Facebook is looking to both improve and monetize Search – but what does that mean in the wider context of the Facebook experience?

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Instagram to Generate $2.81 billion, 10% of Facebook’s Overall Ad Revenue, by 2017
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Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities. In their first ever forecast for how much advertisers will spend on Instagram, eMarketer has predicted that the image-based social network will be generating $2.81 billion in mobile ad revenue, equating for more than 10% of parent company Facebook’s overall ad income, by 2017.

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How To Master Instagram: The Easy Guide For Small Business
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With Instagram, as with any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. Here’s a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.

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Interactive Games on Instagram – An Opportunity for Your Next Promotion?
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How do you play a game on Instagram? It’s just images and captions, there’s no way of doing the things you need to do to play a game, right? You’d think so, but as part of a new promotion for Adult Swim cartoon “Rick and Morty”, design agency Carrot has launched an interactive game, played entirely within Instagram, through which users […]

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8 Tips for Creating the Perfect Instagram Post  [INFOGRAPHIC]
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What goes into the perfect Instagram post? Calls to action, direct questions, and hashtags, to name a few. 

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Instagram Unveils Expanded Desktop Search Functionality
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Following Instagram’s announcement last month of a major upgrade to it’s mobile search functionality – making it easier for users to find trending, location and theme based content – the Facebook-owned image platform has unveiled a similar upgrade to its desktop experience.

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What Photographer Emily Blincoe Can Teach Us About Instagram
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Emily Blincoe is a freelance photographer based out of Austin whose photos of the warm life in Austin have gained her an Instagram following of nearly 400k people. Her shots are compositionally interesting–arrangements of colorful tomatoes, feathers, lip balm tins against plain backgrounds–but taken together, they paint a picture of a life well-lived.

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NASA Releases New Image of Pluto – Exclusively on Instagram
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In an historic move, NASA today released the first surface image of Pluto, showing the colour, shape and shades of tectonic activity etched across the surface of the dwarf planet. But the announcement was historic in more ways than one – in releasing the image, NASA opted to share it to one media outlet ahead of all […]

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