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Insights

The Chief Insights Officer: It’s About Way More Than Data
www.cmswire.com

Many companies now have data dependence baked into their DNA. They collect and mine vast amounts of information on customers and prospects to uncover trends, patterns and opportunities to sell products and services across multiple touch points. “Data obsession” is a thing. Continue reading…

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Use Voice of Employee Insights to Propel Better Customer and Employee Experiences
www.cmswire.com

One of the missteps organizations make in their approach to culture transformation is to put all of their focus on designing the change from the top down. The result is a change effort that feels very “command and control” with an emphasis on mandated conformance to new processes and rules. Continue reading…

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Get Big Picture Customer Experience Insights With Customer Journey Analytics
www.cmswire.com

Understanding and enhancing customer experiences (CX) is a priority for consumer-facing brands. The challenge, however, is customer journeys aren’t linear: they span many channels, devices and organizational boundaries and may take place over days, or even weeks. Continue reading…

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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
www.cmswire.com

Over the course of her career, Katrina Taylor has seen the paramount role carefully crafted digital experiences play in ensuring continued customer engagement, loyalty and retention. Continue reading…

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SMX replay: Visualizing Auction Insights data for competitive intelligence
feeds.searchengineland.com

James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more. Please visit Search Engine Land for the full article.

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Find Your Ideal Customer with Account Insights and Profiling
feedproxy.google.com

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together […]

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Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools
feedproxy.google.com

Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

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GroupM Partners with Networked Insights for Global Rollout of Marketing …
finance.yahoo.com

GroupM, the world's leading media investment management group, has entered into an exclusive partnership with Networked Insights to give all its employees access to Kairos, Networked Insights' marketing analytics platform. The global implementation …

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