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Insights

Find Your Ideal Customer with Account Insights and Profiling
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The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together […]

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Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools
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Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

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GroupM Partners with Networked Insights for Global Rollout of Marketing …
finance.yahoo.com

GroupM, the world's leading media investment management group, has entered into an exclusive partnership with Networked Insights to give all its employees access to Kairos, Networked Insights' marketing analytics platform. The global implementation …

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How Twitter Audience Insights Can Benefit Your Marketing Campaign
www.linkedin.com

Access to any marketing analytics puts your business in a position to strengthen your strategy, and the fact that Twitter provides these analytics for free with an advertising medium to go along with them, makes Twitter more important to your company …

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Cooler Heads | Five Steps to Connect Data-Driven Insights …
coolerheadsintel.com

… impact that analytics can have on marketing strategy and execution. Image by Abhisit Vejjajiva. Tags: Business intelligenceData analyticsDrinking from the FirehoseMarketing analyticsMarketing executionMarketing strategy …

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8 Insights On How Marketing Drives Movie Box Office Sales
www.forbes.com

To uncover some helpful answers, Google and MarketShare partnered to activate the latest advanced marketing analytics technology to investigate how television, digital, video, social media, search and other forms of advertising influence box office …

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Understanding Facebook Insights & Twitter Analytics
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Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.

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Google Updates Google Trends with Real-Time Insights and Additional Data Sources
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Data geeks rejoice – Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. The upgrade improves what was already a great resource for SEO and wider marketing purposes.

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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