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Insight

Five keys to marketing analytics | InsightaaS – Insight as a …
www.insightaas.com

InsightaaS sat down with Jake Frievald, VP, marketing at Information Builders, to get a sense of how escalating interest in analytics is changing the requirements and activities involved in marketing analytics to an expanding …

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Text Analytics Demands Insight, Intelligence and Integration …
www.kdnuggets.com

… real-time monitoring, sentiment analysis and shifting skill sets; Current text analytics best practices at major brands. Download your copy now: http://goo.gl/HSycEp. It's an invaluable resource for anyone working in text or marketing analytics.

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Setting up the Middle Office Part 2: Turning data into information and insight
www.hedgeweek.com

An article written by FundFire on 15 August 2014 reported that at Eaton Vance, data is a “cross-functional responsibility” between sales, marketing, analytics and product management. According to Bob Cunha, managing director of marketing and …

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INSIGHT: Are you an Analytic Business or just using Business Analytics?
www.computerworld.co.nz

Instead, Gartner research director Lisa Kart believes they use correlations and patterns from disparate, linked data sources to yield the greatest insights and transformative opportunities. “The biggest opportunities are with connecting the data you …

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INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic
www.computerworld.co.nz

“But while the effects – both good and bad – of most revolutionary technologies are generally tangible, the long-term impacts of predictive marketing analytics on both sides of the balance sheet are poorly understood and ironically unpredictable.”.

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INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic
www.computerworld.co.nz

INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic. “Like many technical topics in the “big data” realm, marketing analytics is very exciting for insiders, but for most people it probably sounds like just another over-hyped, invasive …

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Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics
feedproxy.google.com

Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.

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From Data to Dollars: 3 Ways to Turn Insight into Action
feedproxy.google.com

Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and more difficult than ever before.

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