Mel is one of the nicest and most caring people in the search industry – you should all get to know him. Please visit Search Engine Land for the full article.
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Please visit Search Engine Land for the full article.
Voice technology has become part of our daily lives. We walk into our kitchens every morning and tell our smart speakers to read us the headlines, or we make a shopping list via voice command while we are in the middle of cooking dinner. Continue reading…
A survey by Adobe reveals how Millennial marketers view their industry and the impact of social on their work.
A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn’t be […]
"Marketing Analytics must go where consumers go and Connected TV is on a strong trajectory as we continue our mission to deliver Attention Analytics and measurement across all digitally powered platforms." "The 380 percent growth of CTV viewership year …
“Programmatic planning and buying activity and marketing analytics capability, although used notionally on a larger scale, are fully understood and applied by few specialists,” said Dan Balotescu, managing partner at affiliated agency Media Investment.
Facebook’s long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant’s site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook’s mobile apps, meaning the reader does not have to click through to the publisher’s site. At […]