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Industry

Video: Mel Carson on the early days of the search industry
feeds.searchengineland.com

Mel is one of the nicest and most caring people in the search industry – you should all get to know him. Please visit Search Engine Land for the full article.

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How one in-house SEO team is taking on industry incumbents
feeds.searchengineland.com

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Please visit Search Engine Land for the full article.

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How the Voice Technology Industry Is Transforming
www.cmswire.com

Voice technology has become part of our daily lives. We walk into our kitchens every morning and tell our smart speakers to read us the headlines, or we make a shopping list via voice command while we are in the middle of cooking dinner. Continue reading…

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Millennial Marketers Weigh In On Their Industry
feedproxy.google.com

A survey by Adobe reveals how Millennial marketers view their industry and the impact of social on their work. 

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Live from Paris: How Social Media Can Crush an Entire Industry in Only a Matter of Days
feedproxy.google.com

A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn’t be […]

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Crackle Leads Industry in Viewability on Connected TV with First Ever …
www.prnewswire.com

"Marketing Analytics must go where consumers go and Connected TV is on a strong trajectory as we continue our mission to deliver Attention Analytics and measurement across all digitally powered platforms." "The 380 percent growth of CTV viewership year …

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Reshaped media industry climbing back towards EUR 330 million mark
business-review.eu

“Programmatic planning and buying activity and marketing analytics capability, although used notionally on a larger scale, are fully understood and applied by few specialists,” said Dan Balotescu, managing partner at affiliated agency Media Investment.

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Is Facebook Instant Articles an Industry Game Changer?
feedproxy.google.com

Facebook’s long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant’s site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook’s mobile apps, meaning the reader does not have to click through to the publisher’s site. At […]

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