The Marketing Digest

Google has finally given us something we can point to after a core updates negatively impacts a site’s ranking in Google search. Please visit Search Engine Land for the full article.

Microsoft has upgraded a number of apps that give workers more efficient ways of creating, accessing and buying document related software. The big announcement this week was the launch of Office for Android phones, which went into preview five weeks ago and are now generally available. Continue reading… Follow us on Twitter Join free newsletter […]

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Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.

quiz Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and then bringing those insights to market via …

Google Analytics isn't just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It's also really important to use it to help …

Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.  

In a broad sense, CRM today is all about the ABC's: Analytics, Big Data and Cloud. Yet, in order to build or expand your CRM roadmap, there are a few additional and critical components to consider. After all, CRM systems used by marketing, sales and …