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As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
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App campaign advertisers might see changes to asset reporting. Please visit Search Engine Land for the full article.

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Can Remote Working Policies Help Improve Diversity in the Workplace?
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It’s difficult enough to get companies to be responsible about workplace diversity. Diversity has meant age, gender, race, cultural backgrounds and religion among other factors. Some companies are making great strides to be more transparent in reporting their efforts. Continue reading…

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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
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Marketers of all backgrounds recognize the many ways data can enhance demand generation strategy. Marketing teams now devote more dollars than ever to reap the rewards of analytics and insights, with the percentage of dedicated data budget set to increase by 198% over the next three years. Continue reading…

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How a content audit can improve your organic SEO performance
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A content audit reveals ways to repurpose content, where the gaps are and how to optimize for users and search engines. Please visit Search Engine Land for the full article.

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Want to Improve Your Next Meeting? Remove the Table
www.cmswire.com

The topic of digital transformation continues to vie for our attention. But at the moment I’m more interested in physical transformation. In fact, I’m interested in your furniture. A Modest Proposal for the Workplace I have a modest proposal that might get you in hot water with your facilities team. Continue reading…

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How to Measure Employee Experience — and Improve Customer Experience, Too
www.cmswire.com

Over the past decade it’s become clear that customer experience (CX) and employee experience (EX) are tightly intertwined. No wonder an IBM Smarter Workforce Institute report found companies in the top quartile for employee experience see triple the return on assets (ROA) of those in the bottom quartile: Energetic, engaged Continue reading…

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How Collaboration Technologies Can Help Improve Productivity
www.cmswire.com

The rise of the global economy and distributed workforce means organizations need to ensure that teams can work together seamlessly from anywhere and at any time. Facilitating collaboration is key to improving employee productivity. The Institute for Corporate Productivity and Professor Rob Cross of Babson College  carried out a survey Continue reading…

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OMB Pushes Government Agencies to Improve Customer Experience
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Consumers should expect better customer experience from government agencies, provided those agencies follow through on the latest guidance from the Office of Management and Budget (OMB) In its most recent update to Circular A-11, OMB updated its guidance on managing customer experience and improving service delivery. Continue reading…

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