Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. The post The ever-increasing importance of usability and trust in link building appeared first on Search Engine… Please visit Search Engine Land for the full article.
A key consideration of your email marketing process is the typography and presentation of your messaging.
Review Trackers recently released the results of their local search and online reviews survey.
A key element of a successful visual strategy is consistency, in tone, approach and branding.
Your LinkedIn headline is a key element in how you’re found on the platform.
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on… Please visit Search Engine Land for the full article.
This infographic outlines the importance and key elements of a brand style guide.