What does the decade ahead hold for the martech industry and profession? You’re invited into the conversation. Please visit Search Engine Land for the full article.
Big data is very valuable, but it can’t do everything. The numbers can only take you so far. Even as big data gets even bigger, don’t forget the value of big ideas based on true human insight and how they can be what really drives social media content and engagement.
Is Google's Universal Analytics A Game Changer? Complete Guide To Universal Analytics – Should You Upgrade? 3 Refreshing Ways To Look At Marketing Analytics · Analytics Channel: Analytics & Conversion Google: Analytics Marketing Strategies Column …
Recently the Wall Street Journal ran an article called “Social Media Fail to Live Up to Early Marketing Hype.” The article goes on to say that brands and agencies are altering their social media strategies to focus on “real business objectives.” This is just one example of a growing narrative about marketers’ frustrations with social […]
Sirius Decisions predicts that 50 percent of B2B organizations will use marketing automation by 2015, up from just 20 percent in 2012. Why the sudden, rapid growth? I believe there are a few factors at play, and a few feature sets that have become more accessible and vital, making now the time for marketing automation […]
Is "United Breaks Guitars" a lesson in how consumers are wresting control from brands, or just an entertaining tale? Has Dave Carroll's saga been repeated so often because it is a powerful omen of how brands must evolve or because that story proved to be a successful sales device, raising fears and encouraging the purchase […]
David Schweidel, Associate Professor of Marketing and Co-Director, Emory Marketing Analytics Center Ido Ophir, VP, Product Development, Personetics. These folks have “been there, done that” and are generously sharing …
It’s Saturday! What better way to kick off your weekend than taking a little time for yourself to enjoy all the great feature articles you may have missed? This week, we continued our conversation on big data and took a look at how marketers can best capture value from it. We also discussed why the […]