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Systematically upgrade your existing content: Here’s how (and when) to do it
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Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Please visit Search Engine Land for the full article.

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Here’s some data to help you understand how to rank better with your brand name
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When people search your brand name, you want them to see content that you have some control over. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
SMX Overtime: Here’s how to take control of your account ad groups and search terms
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PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year. Please visit Search Engine Land for the full article.

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Here’s how I used Python to build a regression model using an e-commerce dataset
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If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand. Please visit Search Engine Land for the full article.

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Here’s what you need to know about Google’s newest local algorithm update
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Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. Please visit Search Engine Land for the full article.

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Here’s how to set up the Google Site Kit WordPress plugin
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Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics. Please visit Search Engine Land for the full article.

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Here’s how to leverage long-tail keywords for your SEO
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Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. Please visit Search Engine Land for the full article.

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If Google says H1s don’t matter for rankings, why should you use them? Here’s why
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Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article.

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