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3 Ways AI Helps Content Teams Work Faster, Smarter, Better
www.cmswire.com

It seems as if almost every martech article these days includes a reference to artificial intelligence (AI). And for good reason — earlier this year, Gartner reported AI use in the workplace had grown by 270% in the last four years, with only more growth predicted on the horizon. Continue reading…

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Analytics app helps make sense of marketing data – BetaNews
betanews.com

Big data insights specialist Datameer is launching its Multi-Channel Marketing Analytics App which offers an end-to-end view of the marketing process from lead-to-customer. It combines and analyzes data from websites, …

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Apple Watch app helps monitor brand health
www.marketingdive.com

Analytics firm Marketing Evolution has developed an app for Apple Watch that will help ROI-obsessed marketers be constantly updated. The app offers all-around-the-clock alerts and metrics monitoring of those categories Marketing Evolution offers, like …

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Touchpoint Marketing Helps You Stay Connected to Customers
www.cmswire.com

With the proliferation of digital screens in-car, in-home, in-wearables and more, the traditional linear marketing model no longer works. Marketers have endless opportunities to create personalized, meaningful engagements with consumers across all of these new touchpoints, yet many are still missing the mark. In fact, recent DMA research asked marketers what was the most effective […]

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How multi-channel analytics helps IHG understand its …
blog.ebiquity.com

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. © 2014 Ebiquity.

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Grumpy Cat Helps Link Awareness and Engagement [VIDEO]
feedproxy.google.com

What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)

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Oracle Helps Marketers Leverage Data Trapped in Different Marketing Systems
www.martechadvisor.com

MODERN MARKETING EXPERIENCE – LAS VEGAS – April 1, 2015 – To help marketers unlock the value of marketing data, Oracle today announced two new capabilities within Oracle Marketing Cloud's Data Management Platform: Lookalike Modeling for …

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IBM Cloud Helps Indian Start-ups Drive Growth
www.prnewswire.co.in

Ecoziee Marketing, which offers marketing consultancy and solution services, will put up its marketing analytics software for faster access and processing. A specialist in healthcare and hospital management consulting and information system software …

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