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Does Web Content Management Have an Agile Future?
www.cmswire.com

The days of creating, managing and delivering digital experiences in a single channel are dying. This paves the way for a new era of web content management (Web CMS) technologies and strategies built on agile, open foundations that support digital experiences beyond the website.  Mark Grannan, senior analyst for Forrester Continue reading…

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Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
feeds.searchengineland.com

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases. Please visit Search Engine Land for the full article.

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Google doesn’t have an ‘ideal’ page speed
feeds.searchengineland.com

The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full article.

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Why you may not have noticed the Google BERT update
feeds.searchengineland.com

Don’t try to optimize for BERT, try to optimize your content for humans. Please visit Search Engine Land for the full article.

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Martech Management: You Don't Have to Go It Alone
www.cmswire.com

Last week I spent time with a newly hired marketing technology team inside an established B2C brand with $2 billion in annual revenues. Continue reading…

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Lessons I have learned from adding FAQ schema: A test of 1,000 keywords
feeds.searchengineland.com

FAQ snippets take more space in SERP and that can keep you on top. Please visit Search Engine Land for the full article.

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Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
feeds.searchengineland.com

Survey also finds that SEOs think government investigations are least likely to impact the industry. Please visit Search Engine Land for the full article.

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Customer Experience Pros Have a Mix of Technical and Soft Skills
www.cmswire.com

“Companies are under increasing pressure to deliver outstanding customer experiences in order to stand out and stay competitive. Continue reading…

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