Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?
Men are more likely to use “traditional” tags, while women are more likely to use “expressive” tags.
You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels.
Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?
Best Practices: Why and How to Use Hashtags on Social Media March 08, 2015 Twitter made hashtags popular and now Facebook and other social media sites have greatly added to their popularity. Knowing why and how to use hashtags in social media posts is still a mystery for some.
How Advertisers Are Tracking Their Ad Dollars Using Hashtags: Lessons From The Super Bowl February 15, 2015 The Super Bowl is a huge event, but it’s not just about the football. It is the most-watched event in America (with this year’s Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million […]
Hashtags can increase user engagement, improve brand visibility, and help ensure that your Twitter marketing and social marketing campaigns enjoy the greatest success. If you only occasionally litter an unresearched and untested hashtag in your tweets, though, you are unlikely to be enjoy the full benefits.
Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.