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Guide

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
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Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.

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Let 'Ethical by Design' Guide Your Use of Consumer Data
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For some time now, artificial intelligence (AI) has been seen as a tool that can use dozens of data points to enhance customer service and experience. But its true potential has yet to be revealed — and the same is true for its vulnerabilities. Continue reading…

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
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Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news. Please visit Search Engine Land for the full article.

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Google adds JavaScript SEO basics to its Search developer’s guide
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The new section aims to provide beginners with an overview of how Googlebot processes JavaScript. Please visit Search Engine Land for the full article.

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How To Master Instagram: The Easy Guide For Small Business
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With Instagram, as with any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. Here’s a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.

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The Savvy Marketer's Guide to Catering Content for Any Distribution Channel
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One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.

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The A-to-Z Guide to SlideShare [Infographic]
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There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.

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A Quick and Dirty Guide to 10 Social Media Platforms for the Newbie
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​So you say you want to use social media, but you don’t know where to start. Here’s a quick and dirty guide to the major platforms, including a few new-ish ones: everything you need to know about how they work, how you should use them, and why you might avoid them. Keep this bookmarked should you ever […]

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