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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
www.cmswire.com

Over the course of her career, Katrina Taylor has seen the paramount role carefully crafted digital experiences play in ensuring continued customer engagement, loyalty and retention. Continue reading…

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Predictive Analytics Takes B2B Marketing from Good to Great
data-informed.com

She has a deep background in marketing analytics, data mining, predictive modeling, and business intelligence. Keke holds an MBA from the Tuck School of Business at Dartmouth College. Subscribe to Data Informed for the …

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How to Write Great Copy for Every Social Network [INFOGRAPHIC]
feedproxy.google.com

Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it’s the moment of connection between user to user. That’s why it’s crucial to know how to write well for each of the […]

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4 Tips to Ensure Great Content from Your Outsourced Writers
feedproxy.google.com

Writing is a very basic skill that everybody possesses, but not all are great at it. Site owners or managers like you who aren’t as well-spoken and articulate have the luxury of outsourcing or hiring a writing team to do the job for them. Here are four tips to ensure that you’re receiving great content from […]

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United Airlines: Great Customer Service in the Midst of A Crisis
feedproxy.google.com

For anyone who works in social media, it’s the biggest nightmare imaginable: computer systems are down, service is disrupted, and customers are angry. Yet that’s exactly what happened to United Airlines on July 8 when a “router issue” affected “network connectivity,” according to a company statement.

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5 Reasons Instagram’s New Explore and Search is Great for Your Business
feedproxy.google.com

Instagram’s new “Explore and Search” features will make it a lot easier to connect with other users – and that’s great news for your business. The new features showcase trending hashtags and make customized recommendations for accounts to follow, while the new search has options to search by top tags, people, or places. 

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Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
feedproxy.google.com

The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a result, cannot be tracked by […]

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The Secret Every Great Storyteller Knows
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Do you know what makes someone a great storyteller? I believe we all have the ability to deliver inspiring, thought-provoking stories, but without this one key technique, you may not accomplish what you set out to do.

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