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Google not indexing recent content?
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It looks like another Google bug. Good luck finding new content within the hour. Please visit Search Engine Land for the full article.

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Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
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The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results. Please visit Search Engine Land for the full article.

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Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
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When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. Please visit Search Engine Land for the full article.

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These are the Google Ads reporting metrics still affected by May 2 bug
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The company is still working to fully correct reporting for May 1 and 2. Please visit Search Engine Land for the full article.

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Be smart, advertisers. Here’s how to approach rising Google brand CPC
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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please visit Search Engine Land for the full article.

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Google updates Search Quality Evaluator Guidelines
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The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article.

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Google says image search referrals will not get new source URL (but forgets to tell us)
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The company teases publishers with more traffic data and then retracts that offer. Please visit Search Engine Land for the full article.

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Google Ads unveils several fine-tuning controls for bidding strategies
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Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit Search Engine Land for the full article.

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