Historical marketing analytics and data can help define what's possible and practical. Be careful here, as setting a goal that's too easily attained can be detrimental as well. If it's too simple to achieve, it will be anticlimactic (at best) and not …
If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
There have been numerous studies about B2B content marketing released of late (a couple of examples here and here), and a newly-released report on the topic, from Regalix [download page], supports many of the earlier …
As content marketers with busy schedules, it’s easy to get into a checklist mentality. As long as we can check that blog post, that podcast, that weekly video tip off our lists, we figure we’re good. The question to ask ourselves is this: Are we scoring touchdowns, or are we just getting points on the […]
Goals are a fundamental part of any organization. High level goals define the strategy for the enterprise, and these typically cascade down to teams and individual employees. At least that’s how it usually works.
If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors, but how do you get value from that data, and in a form that really helps you? The answer: through use of Goals.
How many monthly leads does your business need to generate to achieve monthly revenue goals? I highly encourage you to attempt to answer the question above. If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling […]