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Gaps

Mind the Marketing Gaps in the Customer Journey
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Mind the Marketing Gaps in the Customer Journey March 20, 2015 There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and […]

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4 glaring gaps in your digital dental marketing campaign
www.dentistryiq.com

If you're still reporting and analyzing data through laborious emails and spreadsheets, step up your marketing analytics game with a business dashboard. Find a system that allows you to pull real-time marketing data. There are different dashboards that …

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The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]
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According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results. read more

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PR 20/20's Marketing Score Report Reveals How Gaps in Talent, Technology …
www.marketwired.com

Many organizations lack, or are underutilizing, fundamental marketing technologies, including call tracking, marketing automation, and marketing analytics. Marketing automation high performers have significantly stronger lead-to-sale conversion rates …

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PR 20/20's Marketing Score Report Reveals How Gaps in Talent, Technology …
www.sys-con.com

Many organizations lack, or are underutilizing, fundamental marketing technologies, including call tracking, marketing automation, and marketing analytics. Marketing automation high performers have significantly stronger lead-to-sale conversion rates …

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Gaps In Enterprise Software Companies' Marketing Stacks
www.adexchanger.com

IBM has built up a huge portfolio that includes the business intelligence platform Cognos (2007), marketing analytics firm Unica (2010), web analytics provider Coremetrics (2010), retail analytics provider DemandTec (2011) …

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SaaS Tools Bridge Gaps between Business Users, IT
www.cmswire.com

As business technology moves to the cloud, software as a service (SaaS) providers are banding together in online marketplaces. This is helping IT teams provide business tools to end users in less complex ways. Whether or not "the cloud" is still just a buzzword belies the fact that business applications are becoming more valuable when they […]

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