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The future of search begins with a ‘V’
feeds.searchengineland.com

Voice and visual search will ultimately become significant drivers of query volume beside text input. Please visit Search Engine Land for the full article.

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Why Prescriptive Analytics Is the Future of Marketing
www.cmswire.com

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…

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ICYMI: The Future of Digital Experience Platforms, HR and IT Partner and More
www.cmswire.com

The latest industry report from Forrester about Digital Experience Platforms caused us to take a step back and see what the future might hold. Continue reading…

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Google advice on improving your site’s ranking for future core ranking update
feeds.searchengineland.com

Google has finally given us something we can point to after a core updates negatively impacts a site’s ranking in Google search. Please visit Search Engine Land for the full article.

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Is Video the Future of Social Marketing? [INFOGRAPHIC]
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Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching? 

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Modern shoppers will define the future of retail | The Drum
www.thedrum.com

Marketing analytics has always been an aside – the boring bit – but gaining a fuller view of the user journey with attribution is no longer a 'nice to have'. The future of retail is being shaped by the behavioural and technological demands of the …

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The Future of Analytics Is Prescriptive, Not Predictive
www.clickz.com

Though predictive analytics and data mining are particularly hot topics at the moment, they've been widely used in marketing analytics and research for well over 30 years. Marketing mix models using econometric algorithms were developed in the '80s and …

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Exploring the Future of Work: A New Definition of "Work"
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What do we mean when what we talk about “work”? Has the definition of “work” changed over the years? Is it time for a new definition? In a new Exploring the Future of Work column, Maddie Grant looks at the existing definitions and understandings of work, and how it’s evolving in the social era.

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