Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching?
Marketing analytics has always been an aside – the boring bit – but gaining a fuller view of the user journey with attribution is no longer a 'nice to have'. The future of retail is being shaped by the behavioural and technological demands of the …
Though predictive analytics and data mining are particularly hot topics at the moment, they've been widely used in marketing analytics and research for well over 30 years. Marketing mix models using econometric algorithms were developed in the '80s and …
What do we mean when what we talk about “work”? Has the definition of “work” changed over the years? Is it time for a new definition? In a new Exploring the Future of Work column, Maddie Grant looks at the existing definitions and understandings of work, and how it’s evolving in the social era.
As part of IBM’s NewWaytoWork video series, we grabbed experts at SXSWi and asked them six questions about the future of the workplace. Their answers paint a picture of a workplace that’s dynamic and varied. Will there be offices, or will people work remotely? Is email sucking up too much time, and if so, how can we communicate better?
Twitter’s Woes Not Over Changing of guard is not the answer. Sell Your Developers They may love you after all. Corporate Culture Build Make yours better. Predictable Doom DevOps crucial to becoming agile. Windows Top 10 And the No. 10 feature is … Real Information Management The game’s changed. Continue reading… Follow us on Twitter […]
We are living in a data-driven society, with globalized economies and ubiquitous access to everything from everywhere. Across information gateways such as websites, file shares, instant messaging and collaboration systems both in the cloud and on premises, data is free-flowing within and outside an organization’s walls. Continue reading… Follow us on Twitter Join free newsletter […]
In a new Social Media Today special column, we’ll be looking at the Future of Work and how we can work together to create more sustainable, more enjoyable and more productive work practices. In this, the first column of the series, we look at the “Future of Work Manifesto”.