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3 ways to take back control from PPC automations
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When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” Please visit Search Engine Land for the full article.

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Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
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Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Workplace by Facebook Grows, Time to Migrate From SharePoint 2010, More News
www.cmswire.com

We’ve already talked a bit about Workplace by Facebook this week, but it’s probably worth talking about it a little more. At Flow — Workplace’s annual conference — in Menlo, Calif. Continue reading…

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
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Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article.

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Gift-giving shopping behavior from religious holidays to relationships and beyond
feeds.searchengineland.com

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Please visit Search Engine Land for the full article.

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Video: Russ Jones from Moz on Domain Authority & the community reaction
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We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz. Please visit Search Engine Land for the full article.

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3 Ways End Users Think Upstart ECM Vendors Can Differentiate From Industry Stalwarts
www.cmswire.com

Content is vital for business operations. It informs important decisions, enables responsive customer service and secures the records of commerce. And there’s way more of it from within an organization’s systems, and from beyond the firewall, such as social media. Continue reading…

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How to Bring Your B2B Content Marketing Back from the Dead
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Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]

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