Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.
While Amazon’s Prime Day wasn’t a bust financially, it certainly was a failure in the popular imagination. The company’s made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, […]
Black Friday may prompt bargain-conscious consumers to gather in front of their favorite stores as soon as Thanksgiving dinner is over. For your small business, capitalizing on the post-Thanksgiving retail bonanza requires getting your plans lined up …
In a year that saw somewhat muted in-store sales, it was online purchases – particularly online purchases made from mobile devices – that helped salvage the Black Friday through Cyber Monday shopping weekend for retailers.
E-commerce marketing analytics firm Custora, which tracks real-time transaction data from more than 100 U.S. retailers, estimates online shopping for the period of Thanksgiving through Cyber Monday surged 15.4% compared with the same period of 2013.
Black Friday, Small Biz Saturday, Cyber Monday. It’s been a consumerism frenzy, as the focus of the US (and other parts of the world) shifted quickly from family, food, and friends to bargain buys, doorbuster deals, and online shopping.
A trend that's a little less intuitive: According to a recent report by marketing analytics firm CFI Group, 25-34 year-olds are more motivated by sales and coupons than the overall consumer population. These trends set up a contradiction that young …
As internet savvy consumers scour the internet for #BlackFriday deals in the days before stores open for the shopping frenzy, whether you’re a retail brand or a small business, here are 5 helpful tips to help you win Black Friday on social media.