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A KODAK MOMENT? TAKING STOCK OF IOWA'S FOOTBALL BRAND
www.blackheartgoldpants.com

Manish Tripathy, a marketing professor for the Emory Sports Marketing Analytics project, has spearheaded research using publicly available data to measure and rank a sports teams and their brand equity. As Tripathy points out, brand equity with sports …

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The Washington Football Team's Name Feeds Into Violence Against Native …
rhrealitycheck.org

Studies done by Emory University's Sports Marketing Analytics website found that NCAA teams who dropped their Indian mascots actually made money and enjoyed greater fan participation and identification one to two years afterward. This suggests there …

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FIFA Secretary General and AIFF launch strategic plan for Indian football
www.fifa.com

A strategic plan for Indian football has been presented on 15 October by FIFA Secretary General Jérôme Valcke and by Praful Patel, President of the Indian Football Association (AIFF). The plan establishes how the AIFF should work towards the …

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2014 SEC College Football Fan Equity | Emory Sports …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content … The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of …

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2014 College Football Fan Equity Rankings: Texas, Notre …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content … The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of …

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Golf, Wrestling, Even Football: Plenty of People Record TV Sports
www.businessweek.com

Our analysis of TV ratings from Ebiquity, a media- and marketing-analytics firm, shows which genres of programming experience the most gain from recorded audiences. Not surprisingly, drama shows lead the way in recorded viewings, which may be one …

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Ranking SEC Football Fans: Georgia beats out Alabama …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu. Skip to content. About Us · College Football · 2014 NFL Draft Efficiency · 2013 NFL Draft Efficiency · Best Fans in College Football · Hot Topics · Conference …

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Who's Ready for Some College Football? | Emory Sports …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu. Skip to content. About Us · College Football · 2014 NFL Draft Efficiency · 2013 NFL Draft Efficiency · Best Fans in College Football · Hot Topics · Conference …

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