In what may be seen as another effort to boost their new Instant Articles function, Facebook has announced the introduction of authorship on Facebook. Facebook’s Author Tag will enable publishers to “make it easy for Facebook readers to start following the author of an article they just read an enjoyed”.
… media buying to PHD · Two weeks left to enter Getty Images' SG50 photo competition · Marketing art in Asia and the King of Kowloon · Owned-first approach: Battle lines drawn in push for owned media · Marketing analytics for Asian hotels and resorts …
On the final day of Microsoft’s first Ignite conference in Chicago, a standing-room-only crowd made up entirely of admins listened to independent consultant, author and lecturer Mark Minasi as he led them on a discussion of the forthcoming benefits and near-term headaches (at least hopefully near-term) of administrating users of Windows 10. The crowd’s interest […]
D. Deborah Bosley of the Plain Language Institute preaches a simple concept that may spell the difference between the success and failure of your blog content. Dr. Bosley calls this “the Golden Rule of Communication”: Communicate unto others as they would communicate unto themselves. It sounds simple enough, but in practice very few bloggers follow this rule.
In the past few years we’ve seen a significant move toward focused apps, in-app purchases, and increasing encroachment of the mobile advertising space. Today it is even more important that we finally take serious steps toward shifting from desktop to mobile networking and devices.
Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you […]
A couple of months ago one of the guest speakers in my NYU class presented a slide during her talk with a list of 5 SEOs to follow on Twitter. I couldn’t believe how much interest this one slide generated – all the students got on high alert and started jotting down names or taking […]
At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull […]