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Firms

Why Brand Differentiation Is Essential for Professional Services Firms to Succeed
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Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? They’re all critical questions, and they deserve some close attention. Let’s settle in and unpack everything that professional services firms need to know.

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Tech cos like IBM & SAP help brick-n-mortar firms build tech muscle to take on …
tech.economictimes.indiatimes.com

Sales analytics, customer analytics and web analytics lead the way in priority order for retailers with marketing analytics not far behind," said an expert. Jochelle Mendonca&Neha Alawadhi | 30 April 2015, 9:09 AM IST …

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As retailers spend on technology to counter ecommerce, tech firms like IBM …
economictimes.indiatimes.com

MUMBAI|DELHI: Brick-and-mortar retailers are beginning to spend more on technology and omni-channel strategies to combat the growing threat from ecommerce, a boon for tech firms who had seen revenue growth from retail decelerate in the last few years.

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Top 5 Business Challenges for Management Consulting Firms
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Top 5 Business Challenges for Management Consulting Firms February 24, 2015 In this post, our aim is to examine the business challenges and priorities of management consulting firms. What are their priorities, and what do they mean for the industry?

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Technology Firms’ Top Business Challenges of 2015
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As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. The results are intended to offer insight into the best approaches for driving success in the coming year.

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VC firms invest $5M in Royal Oak-based marketing analytics startup Reach …
www.crainsdetroit.com

Royal Oak-based marketing analytics startup Reach | Influence, a dba of MBR Intentional Marketing Inc., received $5 million in seed funding from two local venture capital firms. The capital infusion was led by Bloomfield Hills-based Vineyard Capital …

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Smile! Marketing Firms Are Mining Your Selfies
online.wsj.com

Piqora, a San Mateo, Calif., marketing analytics startup, collects photos into a graphical dashboard that help companies such as clothing and accessories maker Fossil Inc. track which of its own products and those of competing brands are most popular.

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3 Ways Business Service Firms Can Gain More Social Traffic
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37% of US shoppers use social media to research offerings that they’re considering buying. This behavior has influenced business clients, who now go on LinkedIn, Facebook, or Twitter pages to learn about your company and compare you against competing firms.

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