An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Please visit Search Engine Land for the full article.
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Please visit Search Engine Land for the full article.
Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.
Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article.
The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together […]
Even direct marketers with full access to their sales data aren't immune to this tendency, called the "last-click attribution" fallacy in digital marketing analytics. But now Facebook's Atlas ad serving and analytics unit has some proof it can share …
woman and man sitting at desks with backs to each other NYC-based marketing analytics company SumAll implements a transparent salary policy, meaning all employees can view each other's salaries and pay histories. Photograph: Getty Images …
Manish Tripathi and Mike Lewis did the study which was shared on the Emory Sports Marketing Analytics blog. They created “statistical models of box office revenue,” and then ferreted out to see which teams underperformed and which ones overperformed.