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How to find your ideal SEO agency
feeds.searchengineland.com

An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Please visit Search Engine Land for the full article.

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Survey: 97% of online adults transact with businesses they find on Yelp
feeds.searchengineland.com

The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
feeds.searchengineland.com

Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.

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Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script
feeds.searchengineland.com

Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article.

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Find Your Ideal Customer with Account Insights and Profiling
feedproxy.google.com

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together […]

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Facebook and Proactiv Find Display Ads Precede Search Clicks | Digital …
adage.com

Even direct marketers with full access to their sales data aren't immune to this tendency, called the "last-click attribution" fallacy in digital marketing analytics. But now Facebook's Atlas ad serving and analytics unit has some proof it can share …

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Big and small companies find different ways to start closing the gender pay …
www.theguardian.com

woman and man sitting at desks with backs to each other NYC-based marketing analytics company SumAll implements a transparent salary policy, meaning all employees can view each other's salaries and pay histories. Photograph: Getty Images …

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NFL fans ranked: Find out how the Bengals' fans stack up
www.bizjournals.com

Manish Tripathi and Mike Lewis did the study which was shared on the Emory Sports Marketing Analytics blog. They created “statistical models of box office revenue,” and then ferreted out to see which teams underperformed and which ones overperformed.

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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