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Fail

My Prediction for Technology in 2020? Predictions Will Fail
www.cmswire.com

Welcome to the season of predictions. You know, the time of year when prediction articles appear in droves, “just in time for the holidays. Continue reading…

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Did Risk Management Fail?
www.cmswire.com

Every so often, something bad happens to an organization and people say that risk management, or perhaps governance, failed. Let’s examine that premise, with special attention to a recent blog post by my friend, Richard Chambers, president and CEO of the Institute of Internal Auditors, “When Boards Are Surprised, Who’s At Fault? ” Forecasts Are […]

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Why Digital Transformation Projects Fail and How to Overcome It
www.cmswire.com

Galeazzo Ciano wrote in his diaries, “Success has a hundred fathers, defeat is an orphan.” If so, there are probably a lot of orphan digital transformation projects out there. Continue reading…

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Why Personalization Efforts Fail
www.cmswire.com

A July 2019 Seismic-commissioned study  (registration required) conducted by Forrester Consulting found only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement. In spite of significant investment in the effort, personalization efforts still often fail. Continue reading…

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6 Ways B2B Websites Fail to Engage
www.cmswire.com

B2B marketers declare their websites to be No. 1 for demand generation, beating digital advertising, search engine optimization, sales enablement and partner enablement. But there’s a problem, their websites aren’t engaging customers, according to findings from Forrester’s report, “B2B Websites Still Fail Our Customer Engagement Test ” (Subscription Required). Continue reading…

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The 3 Reasons Content Marketers Will Fail Without Digital Asset Management
www.martechadvisor.com

As with all marketing, analytics is essential. Data should be at the core of how your marketing organization makes decisions, but measuring content marketing can be difficult. There are dozens of metrics to track and most marketers are not equipped to …

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The Parable of Reddit or How Traditional Business Models Fail Communities
feedproxy.google.com

If you work in the community or digital space, it’s been impossible not to follow the turmoil at Reddit over the last week. It’s been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story – if Reddit can’t make community work, than who can?

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Why Most Companies Fail at Community Management
www.cmswire.com

Most companies fail at community. And instead of taking a good long look in the mirror at what they’re doing wrong, they just declare that community doesn’t work as a strategy.  They’re wrong. You can make sure that you get it right. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find […]

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