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Facebook opens search ads to all advertisers
feeds.searchengineland.com

Ad placement will include Facebook News Feed and Marketplace search results. Please visit Search Engine Land for the full article.

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Workplace by Facebook Grows, Time to Migrate From SharePoint 2010, More News
www.cmswire.com

We’ve already talked a bit about Workplace by Facebook this week, but it’s probably worth talking about it a little more. At Flow — Workplace’s annual conference — in Menlo, Calif. Continue reading…

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Here’s a script to spice up your Facebook demographics reporting
feeds.searchengineland.com

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Please visit Search Engine Land for the full article.

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Can Facebook Conversational Ads Raise Click-Through Rates?
www.cmswire.com

Improving click-through rates from ads continues to be a real struggle for marketers. Two types of Facebook ads, click-to-messenger ads and sponsored messages, aim to resolve that struggle. Both ad formats are conversational — geared at providing better customer engagement through content that is relevant to a specific customer’s need. Continue reading…

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FTC: Breaking up Google, Facebook to restore competition on the table
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We’re a long way away from that, but a rhetorical Rubicon has been crossed. Please visit Search Engine Land for the full article.

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Workplace By Facebook Assesses Its Impact, ABBYY Buys TimelinePI, More News
www.cmswire.com

Though Slack and Microsoft Teams have received the lion’s share of attention in digital workplace collaboration discussions over the last two years, Workplace by Facebook, which was first announced in 2015, has continued to build its customer base, which it claims numbers over 30,000. Continue reading…

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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
www.cmswire.com

While Facebook’s main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement with its overall audience. Since its release, Facebook Messenger has evolved to provide a variety of services such as calls, money transfers and chatbot interactions. Continue reading…

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Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
feeds.searchengineland.com

SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks. Please visit Search Engine Land for the full article.

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