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Experiences

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences
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Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement […]

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What DTC Companies Know About Delivering Great Customer Experiences
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When it comes to delivering great customer experiences, digitally native and direct-to-consumer (DTC) businesses have significantly innovated the ecommerce model: They have used data to enhance the customer experience at every step along the purchase journey. Continue reading…

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Balancing the Human and the Digital in Your Customer Experiences
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Technology has the power to transform customer interactions and add tremendous value. But at what cost?  Over the last 20 years, we have seen spending on “digital transformation” rise significantly as businesses invest in technology to enable greater personalization, purchase simplicity and online customer care or self service. Continue reading…

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Use Voice of Employee Insights to Propel Better Customer and Employee Experiences
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One of the missteps organizations make in their approach to culture transformation is to put all of their focus on designing the change from the top down. The result is a change effort that feels very “command and control” with an emphasis on mandated conformance to new processes and rules. Continue reading…

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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
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Over the course of her career, Katrina Taylor has seen the paramount role carefully crafted digital experiences play in ensuring continued customer engagement, loyalty and retention. Continue reading…

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Automation Is Key to Delivering Consistent Customer Experiences
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Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Continue reading…

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Why AI Is the Ally You Need for Engaging Customer Experiences
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Product and price. Once upon a time they were all you needed to worry about because that was how you attracted customers and beat the competition. Not any more. Continue reading…

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Dynatrace, Liferay Want to Improve Your Digital Experiences
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The next time the conversation runs dry or becomes contentious at a backyard barbecue try this: Start talking about your latest lousy digital experience (DX). It’s something that everyone can relate to, regardless of how diametrically opposed their preferences are. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new […]

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