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Experience

The Amazon ad juggernaut: What’s your experience been?
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Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon. Please visit Search Engine Land for the full article.

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Make 2020 the year for e-commerce to get better with the mobile experience
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It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Please visit Search Engine Land for the full article.

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CMSWire's Top 10 Digital Customer Experience Articles of 2019
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Practitioners in the world of digital customer experience yearn for better customer insights, more investment from senior leaders and improvement in the tools they use to craft experiences for customers, according to the CMSWire 2020 State of Digital Customer Experience. These concerns were reflected in the articles our readers Continue reading…

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The Do or Die of Customer Experience ROI
www.cmswire.com

When I think of Return on Investment (ROI), and I frequently do, I see tremendous focus on the metrics and calculations of ROI in customer experience (CX), but very little about the practice itself. An ROI program is a fundamental keystone of a CX program. Continue reading…

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What 2020 Holds for UX and Customer Experience
www.cmswire.com

What does 2020 have in store for the customer experience (CX) and user experience (UX) industry? Here are my predictions, in no particular order. What Will Happen in 2020  More CX and UX Jobs Can Be Done Mostly or Wholly Remotely With the exception of some types of customer research Continue reading…

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Marketo Engage Integrates with SAP Cloud4Customer for the Ultimate Customer Experience
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The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades. Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category. CX leaders grew […]

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Top Customer Experience Acquisitions of 2019
www.cmswire.com

Customer experience has become a competitive differentiator in the enterprise and it is a top line agenda item for many organizations. This is evident in the amount of customer experience technology acquisitions that took place throughout the last year. And the pace doesn’t appear to be slowing either. Continue reading…

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A Unified Customer Experience Needs Unified Data
www.cmswire.com

The customer journey sales funnel has forever been changed by the digital age. Customers, whom used to follow a fairly linear process to a sale, could be tracked through a traditional funnel in which leads are acquired, converted to purchase, and retained when possible. Continue reading…

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