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Execs

Daily Research News Online no. 21201 – Deal Gives GroupM Execs Access to …
www.mrweb.com

GroupM has partnered with Networked Insights, giving execs from the WPP firm access to real-time social media consumer data via the 'Kairos' marketing analytics platform. GroupM execs get Kairos access Kairos provides insights not found in many social …

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4A's Survey Finds Drop in Billing Rates For Senior-Level Ad Execs
adage.com

… from $169 to $177 for senior web developers; from $129 to $137 for digital designers; from $247 to $283 for director of content management; from $284 to $290 for director of marketing analytics; from $181 to $201 for technical lead; and from $97 to …

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Tech Execs to Indiana: Discrimination is Bad for Business
www.cmswire.com

Credit Marc Benioff for making the first move. As soon as Indiana passed the RFRA (Religious Freedom and Restoration Act), which for all practical purposes, serves as a license to discriminate, particularly against LGBT people, the Salesforce CEO took to Twitter. Today we are canceling all programs that require our customers/employees to travel to Indiana […]

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Live from SXSW: Execs, Start Ups or Change Agents: Who Will Determine the #NewWayToWork?
feedproxy.google.com

Live from SXSW: Execs, Start Ups or Change Agents: Who Will Determine the #NewWayToWork? March 13, 2015 We’re pleased to bring you a live stream of our exclusive breakfast panel at SXSW this morning at 9am CT (10am EST). Click to watch the pane l discussion led by Robin Carey, CEO of Social Media Today, […]

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Report: Execs see analytics programs as more successful than staff does
searchbusinessanalytics.techtarget.com

Still, respondents in the 2015 survey listed marketing analytics programs as the second-most important technology for creating a cohesive customer experience. Authors of the report said these findings show that marketers are pulling back from far …

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Silverlink Execs to Lead Upcoming AIS Virtual Workshop on Consumer …
www.prweb.com

Silverlink's Kathleen Ellmore, vice president of engagement sciences, and Jack Newsom, Sc.D., vice president of marketing analytics, will lead a June 4 program designed to provide intensive classroom training on how health plans can improve consumer …

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Global Execs Demand More Use of Analytics [New Research]
marketeer.kapost.com

… to useful data has at least somewhat increased over the last year. These tools cost money, but it's an investment businesses are willing to make. Spending on marketing analytics is expected to increase 60% by 2015.

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3 reasons why IT execs need to go out to lunch more
www.networkworld.com

Network World – In the last couple of years, social, mobile, analytics and cloud technologies have risen to the top of many organizations' agendas. IDC calls the combination of these technologies "the third platform" and predicts they will account for …

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