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Why More Men Are Using Pinterest than Ever Before
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The dichotomy on Pinterest is changing, with the platform’s male user base more than doubling in the last year, and sign-ups trending higher again in 2015. But what explains the sudden testosterone boost? With the ability to conduct more relevant searches, make quick purchases, and follow other like-minded men, it’s no wonder men are flocking to the visual-focused social network.

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Crackle Leads Industry in Viewability on Connected TV with First Ever …
www.prnewswire.com

"Marketing Analytics must go where consumers go and Connected TV is on a strong trajectory as we continue our mission to deliver Attention Analytics and measurement across all digitally powered platforms." "The 380 percent growth of CTV viewership year …

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Content Marketing Minds: Chevy's #BestDayEver as the Best Prank Ever
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Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week’s edition of Content Marketing Minds, I break down the positive and negative aspects of the campaign.

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The iPhone: Greatest Content Generation Machine Ever
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The iPhone: Greatest Content Generation Machine Ever March 04, 2015 72% of Americans are walking around with high definition cameras and high-speed internet connections in their pockets. Is your brand photo ready? Is your brand even photo friendly? Do you still try to communicate with your audience with words? Do you think of visuals as […]

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Will Brands Ever Have a Date With Tinder?
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Will Brands Ever Have a Date With Tinder? February 23, 2015 Tinder is essentially a social media dating app due to the nature of it. You create a profile, connect with others and share info and pics. So could brands take advantage of this opportunity to gain access to a whole new market?

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Platfora Reports 210% Growth in Biggest Year Ever
www.virtual-strategy.com

The most popular use cases for Platfora in 2014 were customer marketing analytics, security, data-driven product development, operations and Internet of Things. Because Platfora Big Data Analytics can transform the way departments and teams access and …

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CBIG Consulting Posts Most Successful Year Ever in its 13-Year History, Poised …
www.pressreleaserocket.net

Other notable highlights included an uptick in demand for CBIG's custom, scalable Lean BI and Lean Big Data services, and pioneering advancements in CBIG's portfolio of Marketing Analytics, Competitive Intelligence and Cloud Analytics services. Looking …

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Social Advocacy and Politics: Best Use of Twitter by a Member of Congress, Ever!
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What caught our attention here at Social Media Today was the Twitter-Storm created when Senator Feinstein live-tweeted her rebuttal comments to CIA Director Brennan’s response to the torture report in real-time using the hashtag #ReadTheReport. I will say quite boldly that this was the greatest use of Twitter by a Member of Congress EVER!

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