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Equity

Vista Equity Partners Acquires DXP Provider Acquia for $1 Billion
www.cmswire.com

Vista Equity Partners made another billion-dollar acquisition of a digital experience software provider this week, acquiring Boston-based Acquia for $1 billion. Vista acquired Marketo in 2016 for $1.79 billion then sold Marketo to Adobe for $4.75 billion two years later. Acquia made the announcement Tuesday. Continue reading…

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2015 NFL Fan Equity Rankings | Emory Sports Marketing …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content. About Us · College Football · 2014 NFL Draft Efficiency · 2013 NFL Draft Efficiency · 2014 Best Fans in College Football · 2013 Best Fans in College …

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Hansa Cequity raises Rs 30 crore from private equity firm ASK Pravi
www.medianama.com

Mumbai-based marketing analytics firm Hansa Cequity has raised Rs 30 crore (~$4.7 million) in a round of funding from the private equity firm ASK Pravi, reports VCCircle. The company will use the funds to expand globally, although it did not mention …

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People Moves of the Week: Venable, Greenbriar Equity, Barnes & Thornburg
www.themiddlemarket.com

Masnaghetti has worked on Aeroplan's initial public offering and spinoff from Air Canada, and has advised marketing analytics company Aimia on various transactions. The two have already identified several potential acquisitions in Latin America …

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Generational Equity Announces a Strategic Partnership between Alight Analytics …
www.prnewswire.com

Alight is a pioneer in the marketing analytics industry. ChannelMix, Alight's data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve …

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Choosing Between an Equity- and Rewards-Based Crowdfunding Campaign
www.crowdsourcing.org

The Kickstarters and Indiegogos of the world have some of the best success stories for financing small business ideas. The biggest obvious benefit to the rewards-based crowdfunding scene is that founders aren't forced to give up equity in their company.

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2014 SEC College Football Fan Equity | Emory Sports …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content … The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of …

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2014 College Football Fan Equity Rankings: Texas, Notre …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content … The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of …

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