Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]
With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. Here are a few basic tactics you can use to increase your Twitter engagement two-fold.
Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you make of it, and having the right knowledge and tools at your disposal can make all […]
If you’re not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform’s popularity, and why brands should be considering getting […]
BrightInfo, the leading provider of automated solutions for turning content into conversions, launched its new integration with Act-On Marketing Automation. Businesses powered by Act-On can now easily increase conversions across website and paid media …
Supporting this strategy are our key initiatives involving merchandising, marketing, analytics, fulfillment and customer service.” During the first quarter, Temares said comparable sales consummated through customer-facing websites and mobile …
How engaged are you on social networks? Tracking mentions on social is one thing. Keeping on top of social conversations and engaging in them, being.. well..social, is quite another. Luckily the latest features from Agorapulse are here to help you.
Citi is one of the biggest financial services providers in the world, managing more than 200 million customer accounts and operating in over 140 nations across the world. Given the vast diversity of the group, which includes Citibank, CitiFinancial and Banamex, among others, managing the organisation’s social media presence is an equally diverse task – I spoke to Heather Dahill, Director and U.S. Head, […]