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Why Marketers Should Focus on Optimizing Email Open Rates
www.cmswire.com

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Continue reading…

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Local business study finds 0% of site traffic coming from email, paid media
feeds.searchengineland.com

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article.

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The Next Evolution in Email Marketing: Beyond Personalization
www.cmswire.com

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported  (membership required) that consumers between Continue reading…

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4 Actionable Tips to Enhance Your Email Development Process
feedproxy.google.com

With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ […]

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Email Isn’t Dead; You’re Just Doing It Wrong
feedproxy.google.com

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]

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Constant Contact unveils factors that make – or break – email campaigns
www.marketingdive.com

Constant Contact dug into its database to uncover email marketing insights, and found there are three factors that can help or hinder campaign success. Key data points include email content, best time to send email, and who within your audience is most …

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2 Ways To Unite Social Media and Email Marketing and Double Conversions
feedproxy.google.com

There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. If your new lead numbers are plateauing here are two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content.

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Email Marketing Automation in 6 Simple Steps
www.business2community.com

You can use Marketing Analytics that data to further calibrate follow-up campaigns and to check the necessary budget. Comparing campaigns is a good idea also. Marketing automation makes you able to make marketing accountable. Also, you need to find …

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