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Efforts

Digital Transformation Efforts Stall Without Cultural Change
www.cmswire.com

A few years ago, John Kotter and Holger Rathgeber wrote a parable about an emperor penguin colony in Antarctica called “Our Iceberg is Melting.” As you can probably guess, this fable focuses on the difficulties of adjusting to change in an often frightening world. Continue reading…

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Why Digital Transformation Efforts Should Start With Content Management
www.cmswire.com

Digital transformation isn’t a dream — it’s in Estonia. Continue reading…

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Focus Your Digital Transformation Efforts With 3 Customer-Centric Steps
www.cmswire.com

A recent survey of 450 C-suite executives by Celonis found that 45% didn’t know where to start when developing their transformation strategy — despite a third of businesses spending over $500,000 on business transformation in the last 12 months. Continue reading…

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Why Personalization Efforts Fail
www.cmswire.com

A July 2019 Seismic-commissioned study  (registration required) conducted by Forrester Consulting found only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement. In spite of significant investment in the effort, personalization efforts still often fail. Continue reading…

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How Clean Data Efforts Support Consumer Privacy Efforts
www.cmswire.com

Did you have a chore you hated doing when you were a kid? For a lot of marketers, maintaining clean data can at times feel like the grown-up equivalent. But cleaning data doesn’t have to feel like a chore. Continue reading…

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Using Marketing Analytics To Measure Your Digital Efforts
blog.generalassemb.ly

How to use marketing analytics to measure the performance of your digital campaigns.

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FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts
feedproxy.google.com

Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our time. I believe FoMO is […]

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FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts.
feedproxy.google.com

Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our […]

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