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Efforts

Why Personalization Efforts Fail
www.cmswire.com

A July 2019 Seismic-commissioned study  (registration required) conducted by Forrester Consulting found only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement. In spite of significant investment in the effort, personalization efforts still often fail. Continue reading…

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How Clean Data Efforts Support Consumer Privacy Efforts
www.cmswire.com

Did you have a chore you hated doing when you were a kid? For a lot of marketers, maintaining clean data can at times feel like the grown-up equivalent. But cleaning data doesn’t have to feel like a chore. Continue reading…

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Using Marketing Analytics To Measure Your Digital Efforts
blog.generalassemb.ly

How to use marketing analytics to measure the performance of your digital campaigns.

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FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts
feedproxy.google.com

Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our time. I believe FoMO is […]

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FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts.
feedproxy.google.com

Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our […]

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How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
www.business2community.com

As a performance marketer, there's never a day when I'm not using an analytics platform to measure the performance of my campaigns. It's extremely important to track and measure advertising spend and understand how people are engaging with the assets …

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Creating Memes That Help Your Online Marketing Efforts
feedproxy.google.com

Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant to be funny of […]

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How to Use LinkedIn Analytics to Boost Your Marketing Efforts
www.entrepreneur.com

In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your …

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