The Institute of Internal Auditors (IIA) has published a new practice guide, Demonstrating the Core Principles for the Professional Practice of Internal Auditing. As someone who was privileged to have been a member of the IIA’s task force that developed the Core Principles for the Professional Practice of Internal Auditing in 2016, I was very […]
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Please visit Search Engine Land for the full article.
The world is connected via social media today like never before. All this has naturally resulted in unprecedented amounts of content available online. How then can individuals and businesses develop content that stands out in the clutter? Through …
We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and their family, friends and carers.
Revenue Marketing Analytics: 3 Tips for Effective Dashboard Design. Most marketing organizations struggle to attribute their activities back to sales with any degree of confidence. But when a team becomes a Revenue Marketing™ …
Why do some people rise to the top of Twitter and some people are destined for the dregs? Being “good at Twitter” can look really effortless, but seem exhausting to execute. And while Twitter has no gatekeeper, gaining access to another tier of Twitter can appear to be an impossible task. Is Twitter this important to […]
These days, it seems like everyone is a social media expert, publishing the most effective strategies and tactics to their blog and pushing it out to the masses. This post will share with you the most effective social media tactics according to the highest-ranking blog posts and pages.
A new study by marketing-analytics company MarketShare, backed by Turner Broadcasting and media agency Horizon Media TV, says TV has maintained its effectiveness at driving advertiser key performance indicators (KPIs) over the last five years.